What Goes Into A Brand?
It is clearly always very important for a business of any kind to have a good brand, but it is not always clear how to make that a reality. Whether you are just starting out in business or you are looking at trying to improve things in your current business, you need to always have one eye on the brand itself. As long as you get this right, you are going to find it is a lot easier and simpler to find great success with your business, so that is something that you should bear in mind. Let’s take a look at the ingredients of a good brand right now.
Personified
One of the major aspects of a brand is that it needs to be as personified as possible. As long as that is the case, it is going to be much easier for people to respond to it in a way which is going to make it powerful. So when you are designing your brand, or redesigning it, you might find it helpful to think in terms of what kind of person that brand might be like. If you can do that, you are going to find that it is a lot more like something people can respond to properly.
Consistent
When you are looking at branding your company, you will want to aim for a high level of consistency above all else. This means that the brand appears the same, wherever and whenever it appears. When you speak to branding experts like Joey Armstrong, they always make this point, and it is easily the most important thing of all that you need to be aware of in good branding. As long as it is consistent, it will be more memorable, and a lot more powerful, than a disjointed brand.
Bold
The bolder your brand is, and the more it stands out from the crowd generally, the more you are going to get out of it. This is something which is not always easy to achieve, but as long as you are keen to work on it you should find that you are going to find it a lot easier to make your brand a success this way. You can make a brand bolder by looking at some of the simple marketing techniques that people have traditionally used in the past. It is relatively easy to do this, but it’s hugely important all the same.
Truth
A lot of people find themselves considering trying to make a brand which is not truthful, because they see it as a kind of fiction anyway, but this is not a good route to go down. The best brands, and ultimately those which actually work the best, are those which engage with people in a truthful manner, so that is what you are going to want to look into as best as you can. As long as it is truthful, people will feel that and respond in kind, and you will find it is much better.
About the Author: Garlak Theodorakis
My name is Garlak Theodorakis, I am graphic designer with almost 10 year experience in the field. Founded Tooft.com in january 2010 with idea to share my knowledge with the world.
