If you are already long time in this business, then you surely follow the trends and adapt to them, because your customers require you to be innovative, regarding, reliable, and above all to look perfect. Of course, it’s not a big secret, but for those who are just entering the field it can be of crucial importance in order to start already caught the right rhythm. We are on the brink of a new era of digital design, and is a mightily important to jump into the train at the right time, as soon as tomorrow because the competition will not wait.

We share with you the newest trends that will definitely shine in full splendor this year. Many trends can already be seen on the most innovative presentations, which is the best indicator that if you follow the best you will become one of them. Of course, not all trends exist in the market, but if your eyes wide open, we hope that you will not miss a single important thing in this year which has just started.

1. Simplicity

While you think that the meaning of simplicity is more than obvious, a very large number of people feel in the wrong direction. It is not concerned that the presentation be simple or plain, but it must be primarily intuitive and useful that your customers felt pleasant.

Simplicity means by all means to keep away from confusion on your website or adding ineffective information that your customers certainly do not require. It does not have to mean that something you like is going to look good for your customers. That is why you’ll need to test the things before you release new content to your presentation in a narrow circle, and when you process the returns information release them into circulation.

2. Storytelling

Although storytelling has long been present as a trend in web design, it was only recently come to life in its full glory, using beautiful animation and interactivity. The idea that while a user is viewing your presentation he is drawn deeper and deeper into your story.

People do not like some dry, endless texts, but will’d rather enjoy a fun present, and yet very interesting contents. So, instead of explaining to them endlessly what your company can do for them the best way to get their attention is through animation and interactivity.

3. Responsive Design

There are few people in this business, and even beginners, who have not heard of Responsive Web Design. It is certainly not something new, but it is very important factor that you must rely on, since this year more than ever mobility becomes the path to follow. For this reason, you need to engage in policies of Responsive Web Design as soon as possible.

During the implementation of the Responsive Web Design, note the two perhaps most important things in the whole process, namely: simplicity and storytelling. As you can see the trends are very firm reliance on each other, in order to perfect synergy giving your design the superior and immaculate appearance. You have to realize that Responsive Web Design is not just that you reduce the amount of content on your website and so make him more attractive for customers, but the fact that your content is equally visible and clear on all platforms, regardless of the size of the screen. It is a perfect transformation to your message as effectively found the right path. You have to understand that what may seem effective on large screens do not necessarily look good on mobile platforms, as well as if you try to reduce the content of allowing minimum measure.

Be brave and free to experiment by adding or removing certain content from your website. You need to see what will give your work the important boost. You need to think out of the box for a bit. Not only changing the content of what you need to strive, but also a complete change of your business philosophy, because nowadays everything must always be available on all platforms and devices.

About the Author: Garlak Theodorakis

My name is Garlak Theodorakis, I am graphic designer with almost 10 year experience in the field. Founded Tooft.com in january 2010 with idea to share my knowledge with the world.