Promoting your business is one of the most important things that you can do to get noticed. This is something that many businesses get wrong though. They feel that if they have a good product or service that it will sell itself or just by having a website then their presence will be seen. However, this will not be enough. Of course, if people can spread the word this is fantastic but it is unlikely to be enough to grow your business very quickly.

It is really important to make sure that people know who you are and why they should be buying from you and it will normally be up to you to tell them. This means that you should try all sorts of things to attract attention. Having a brand image that stands out is part of doing this and then promoting that in an efficient manner should follow on. (more…)

In this dynamic business climate, productivity is paramount if you want your company to grow. Productivity is all about how efficiently your inputs can produce a desired output. Ideally, your output should be much greater than your input for you to be making progress. Luckily, there are a lot of things you can do to increase the productivity of your business, no matter the size. But specifically for small businesses, the following tips will be useful if you’re looking to get more from what you put in. (more…)

More than simply a passing trend, the matter of climate change on planet Earth is a hot topic. The good news is that everyone can play their part in slowing down its effects by making some changes within their day to day living that can make a big difference over time. (more…)

SEO is a marketing tool used to boost the levels of web traffic, leads, and brand awareness. Local SEO works in the same way but from a local search. Local SEO can be improved in standard ways such as maximizing the use of relevant keywords, through optimizing Google’s My Business profile and building NAP citations. Here is an overview of why local SEO is important, and how to make it work for you. (more…)

QR codes are like fancy barcodes, holding the information that allows people who scan them to open up web-pages, to view videos, and even to save contact details. Although QR codes are nothing new and have been around in Asia for some time, they’re still fairly novel over in the US and so here are six reasons why you may want to start using them in your marketing efforts. (more…)

Freelancers, solopreneurs and people who work for themselves require a fair amount of storage. Sometimes, you have the budget and space to put it all on hard drives and stuff it in your PC. But certain professionals need to go beyond home computing services, especially if they want to be able to access their data on the move.

Pixabay – CC0 License

Here’s where cloud storage comes into its own. With the cloud, you pay monthly for the gigabytes that you need and then increase your premiums if you need to rent more space. Furthermore, you’re not bound to a single piece of physical hardware in your home office. You can work on your mobile phone in the park or a hotel room (if such things exist in the future). (more…)

Social media is definitely one of the greatest weapons in your arsenal in terms of marketing your business. It’s important that you set up the right strategy here to gain the greatest impact. There are definitely some pitfalls that you need to avoid to see the results you want. However, we can certainly help you there. Here are some of the social media marketing mistakes you must avoid at all costs. (more…)

Operating an online business can be such a rewarding experience, as so much more commerce is being done on the internet. Having your very own website online means that your business can stay ‘open’ 24/7, 365 days of the year, in every country across the globe – but it isn’t as simple as just creating and publishing a few pages. There are many things that you must do to ensure that you can attract sufficient levels of attention and interest, otherwise your site will no doubt get lost amongst a sea of other similar sites and receive very few visitors at all. Luckily it doesn’t have to be as difficult as you might think to start generating a large audience for your online business, as there are just a few easy steps that you can follow to make sure you can hit your goals in no time at all. So, if you want to find out more, then read on to uncover some of the best top tips and tricks that you can utilise to increase your website’s popularity today! (more…)