Just because you can’t afford professional photography for your marketing, social media efforts, or personal projects doesn’t mean you have to resort to stock images.

Before smartphones burst onto the scene, that may have been your only option. But today, you’ve got the power to take professional photos in the palm of your hand.

And considering the advancements some smartphones have made in recent years, it’s getting easier and more manageable. (more…)

If you are a new small business with a brand that you are trying to get out there, then marketing and advertising your business is something that will be a top priority. The more people that know about you, the more likely that your sales will increase, your business will grow, and things will go well. But these days, with social media and the different ways to market a business, both online and offline, what is the best option for you?

One way that a lot of big brands do to market and advertise new products, is to work with influencers. By their nature they are there to promote products and influence sales, but as they have created and generated an audience of their own, there is a level of trust they have with their following, which can be a big benefit to your business. If they are a seasoned travel influencer, for example, then they are likely to know the ins and outs of certain types of accommodation, and will know if your boutique hotel or glamping pod is up to scratch. If it is, then they will be able to recommend it and share with their readers. (more…)

If you want to make sure that you succeed as a boss and take your business in the right direction, you’ll need to create a workplace in which your employees can thrive. That’s something that’s easier said than done, but it can be done if you take the right steps. That’s what we’re going to talk about today, so read on now to find out more about improving your workplace for your employees.

Keep the Space Fresh and Well-Ventilated

You should aim to keep the space as fresh and well-ventilated as it possibly can be. This might not sound like such a big deal but a steal and stifled environment doesn’t lead to people doing their best work and giving their all in the office. As well this, you should keep it as light as it can be and add some plants to the space as well. All these things make a difference. (more…)

There is no doubt about it that many of us spend a big chunk of our time working and trying to make ends meet when it comes to earning a living. It is part and parcel of daily life it seems, but working isn’t always the fun and passionate environment we hope we would be in when we are daydreaming about our careers back in the educational environment.

For some people, a job is just something that makes ends meet. For others it is a passion. No matter how you feel about your job or your career, there is one thing we all have in common, we need the wages to pay the bills. However, when you are employed there are certain things that are important to ensure that you as an employee feel happy. The employer has a responsibility for so many elements of your working life but the truth is, you have a bit of control over that as well and due diligence to what you can. With that in mind, it is worth noting what is your responsibility and indeed what is the responsibility for your employer to have a health and balanced workplace where everyone is happy. Here are some of the things to consider. (more…)

Promoting your business is one of the most important things that you can do to get noticed. This is something that many businesses get wrong though. They feel that if they have a good product or service that it will sell itself or just by having a website then their presence will be seen. However, this will not be enough. Of course, if people can spread the word this is fantastic but it is unlikely to be enough to grow your business very quickly.

It is really important to make sure that people know who you are and why they should be buying from you and it will normally be up to you to tell them. This means that you should try all sorts of things to attract attention. Having a brand image that stands out is part of doing this and then promoting that in an efficient manner should follow on. (more…)

In this dynamic business climate, productivity is paramount if you want your company to grow. Productivity is all about how efficiently your inputs can produce a desired output. Ideally, your output should be much greater than your input for you to be making progress. Luckily, there are a lot of things you can do to increase the productivity of your business, no matter the size. But specifically for small businesses, the following tips will be useful if you’re looking to get more from what you put in. (more…)

More than simply a passing trend, the matter of climate change on planet Earth is a hot topic. The good news is that everyone can play their part in slowing down its effects by making some changes within their day to day living that can make a big difference over time. (more…)

SEO is a marketing tool used to boost the levels of web traffic, leads, and brand awareness. Local SEO works in the same way but from a local search. Local SEO can be improved in standard ways such as maximizing the use of relevant keywords, through optimizing Google’s My Business profile and building NAP citations. Here is an overview of why local SEO is important, and how to make it work for you. (more…)