Every business card that you give out to potential suppliers, customers, and promoters has power. A lot of power, actually. And far more power than we’re actually willing to admit. However, it’s time to start thinking about these things, especially if you’re thinking about actually improving your business and taking it to the next level.

A good business card is truly worth its weight in gold. Think about it — most advertising is discarded long before a business card is discarded, if it’s even thrown out at all. Most people want to make sure that their database of potential and useful contacts is as large as possible. So it’s quite possible that once you give someone your business card, they’ll always have it. And you never know when one of their contacts will need something that you can provide as a professional. If they already have your business card in hand, then they’re more likely to recommend you than someone else that they don’t have any contact information for. So why not make sure that you can focus on the bigger picture here? That’s always a good thing, when you really look at it. (more…)

When it comes time to promote your business, what do you really think about first? Chances are good that you think about flyers, banners, or those big signs that hang outside storefronts. Yet there’s something else that can truly spread your business far and wide, and for a price that truly can fit into just about any business budget. Stumped yet? It’s your business cards. And the truth that you need to hear right here and right now is that business card are actually a lot more memorable than you might think. The reality here is that you need to start thinking about the type of business card that you want, and how it’s going to impact everyone that comes into contact with it. (more…)

Christmas is a time of joy, love, peace and sharing. But with the huge stress of our everyday lives, it is no wonder that most of us forget what Christmas spirit is all about and just look forward to a few days off from work. But that is not the right way to spend Christmas, is it? No, of course not! So why not complete your Christmas shopping for friends and family way before the shops become too rushed? That would give you a lot of time to plan and prepare and gift wrap the presents you want to give. Why not help an elderly neighbor shovel the snow in his yard? After all, Christmas is about giving and goodwill. What’s more, you yourself are going to feel better after you have done something for someone without expecting anything in return.

There are many ways you can enjoy Christmas apart from the usual eating and drinking that marks the festive season. Find out the little ways you can make someone’s festive season happier than he or she expected and you will be a happier person yourself. A great way to show near and dear ones that you have been thinking about them is creating personalized Christmas e-cards. It’s easy and fun and gets you into the holiday spirit. Here are tips on how you can make simple Christmas e-cards.
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Christmas is the best time to get in touch with all old friends from college, neighbors from the native place, relatives, close family members and prospective customers. Also, do not wait until the last minute to pick out best gift for a loved one this year. More importantly, you need to spend some more time on picking out the best Christmas postcard for a loved one this time.

Some of the most important things you shouldn’t do while designing a postcard are:

1. Do not complicate a Christmas postcard. Try to keep it as clutter-free as possible. Always remember the rule – ‘Simple is elegant’ – in such cases.

2. Always use short lines in a postcard. Brevity is one of the best traits of a great postcard. The greeting message should be short but meaningful.

3. Do not use too many pictures. One or two pictures can best tell the story.

4. Always avoid ‘playful’ and weird fonts. Do not sacrifice readability in any case.

5. Multi-color text looks great only as long as you are a kid.
   

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When you were a baby, the very first thing you learned was the alphabet, right? And people who are just starting to have their own website for photographer or website for artist usually are clueless on what to do, just like babies.

If you are one of them, this alphabet guide would help you jump-start your artist or photographer website.

• Artwork – You can’t have an artist website without this! Make sure your artwork is easily discernable from all the other features in your site. It’s where your visitors should focus on when they browse your site.
• Bookmarking – Use social bookmarking sites such as StumbleUpon and Digg to drive more traffic to your photographer website. This is good for publicity and SEO.
• Communication – Always keep a close relationship with your visitors by communicating with them. Also make sure that you give them your contact info through your website.
• Design – It’s the first thing that visitors will notice on your website. Choose a simple design that relates with your artwork. Don’t go nitty-gritty with the design though – it should be just enough for your site.
• Easy Navigation – Keep everything simple and organized to ensure that your website can be easily navigated.
• Facebook – The most visited website in the world – you can’t go wrong with marketing your website here. Make a fan page and add a link on your site so that visitors can suggest it to their friends.
• Giveaways – It is a very effective marketing strategy as long as you know what you’re doing. Give your visitors freebies, discounts and promos. Everyone falls for them. (more…)

Creating a professional brochure design is a challenging task. This task is not as easy as writing some signs and billboards. All brochures are not successful because they do not appeal to the target audience. A large number of brochures are not even picked up by the people.

A brochure generally goes through three common stages:

1. A brochure design hast to be appealing enough to motivate a reader to pick it up from a rack at a shop, library or exhibition. It should stand out and seek the attention of a recipient when he opens the mailbox.

2. Every person quickly scans a brochure to know whether picking up the brochure from the rack or the mailbox was a mistake.

3. If a brochure manages to wade through the previous 2 stages, it has to provide some value to the reader in the end.

Before you start designing a brochure, define the objective.

A large number of brochure designers have little or no idea of the actual objective. It is very important to just focus on the direct objective of a brochure instead of talking about a dozen products, company profile or history of a district. A brochure

Consider the target audience.

It is advisable to study demographics of the target audience in such cases. Some important demographics include age, educational qualification, income level etc. Your ultimate objective is to communicate a ‘message’ to the audience and make them act. It is always a good idea to consider the emotional response of a viewer. (more…)

Christmas is a great occasion to celebrate and enjoy. Everybody just waits for this happy event throughout the year. Most people look up for attractive shopping catalogues of Christmas just one week before celebration of this wonderful event. Now these lists of shopping Christmas celebration accessories are available online. One can choose what to add in the purchase list with a single mouse click. On the other way, you can always go in traditional shopping. We will take a look at most important things about online catalogs and catalog printing tips and tricks.  Christmas is an event observed every year on 25^th December. It is celebrated all over the world in memory of birth of Lord Jesus Christ. He propounded Christianity.

Christmas is celebrated as a major event or holiday in most countries. It is celebrated with great pomp in countries of Europe, West Asia, East Asia and the United States. On this day most areas in the city are decorated with colorful banners. Gift shops look very attractive and inviting to come and make a shopping. Most shops display attractive galleries of cards, gifts, Christmas trees, colorful candles and tasty Christmas cakes. Saint Nicolas and Father X-MAS are the leading figures of honor on the occasion of Christmas.

So, How Do You Celebrate?
The occasion of Christmas is celebrated in many ways. Most people buy new clothes and accessories on this day. They just love to greet their friends and relatives with Christmas celebration cards, sweets and other gifts. The custom of creating decorations on occasion of Christmas has a long and interesting history. This custom was started since Roman period in the form of decorating places with beautiful trees, banners and willows. People celebrate the occasion as a time of merry making. During medieval age Christmas celebrations assumed a different form. In United Kingdom every house was decorated with colorful heart shaped leaves. These symbolized descend of Lord Jesus on earth and protection against witches and pagans. (more…)

The festive season is arriving and the whole world feels like it is dressing up in its entire splendor! If you are one of those people who hate all the rush that this season brings with it, it is time for you to get into the Christmas spirit. But how does one get into the Christmas spirit? Well, Christmas is all about spreading love, kindness, happiness and joy and the best way to do this is to do it spontaneously. Does your wife do all the Christmas shopping and cooking by herself every year? Why not ask her to take a break from it all and do it yourself? That will get her in a good mood for sure! Joining a worthy holiday cause in your community is also a wonderful way of enjoying Christmas.

The Perfect Way To Celebrate It
Giving presents to children who don’t get any is a beautiful expression of Christmas. If you do up the house in holly and mistletoe all by yourself every year, ask your family to join you. Doing up your home together and staying up all night listening to Christmas music and watching Christmas movies while sipping mugs of hot cocoa and cider is a great way of spending Christmas in the way it is meant to be! While the holiday season is knocking at the door, why not decorate your business with the same spirit? Christmas themed cards for your business associates is a great way of letting people know how thankful you are for their business. Also, surprise your business partners with elegant present in form of postcard printing. (more…)