Christmas is the best time to get in touch with all old friends from college, neighbors from the native place, relatives, close family members and prospective customers. Also, do not wait until the last minute to pick out best gift for a loved one this year. More importantly, you need to spend some more time on picking out the best Christmas postcard for a loved one this time.

Some of the most important things you shouldn’t do while designing a postcard are:

1. Do not complicate a Christmas postcard. Try to keep it as clutter-free as possible. Always remember the rule – ‘Simple is elegant’ – in such cases.

2. Always use short lines in a postcard. Brevity is one of the best traits of a great postcard. The greeting message should be short but meaningful.

3. Do not use too many pictures. One or two pictures can best tell the story.

4. Always avoid ‘playful’ and weird fonts. Do not sacrifice readability in any case.

5. Multi-color text looks great only as long as you are a kid.
   

Christmas postcard for a loved one

Below you will find a compilation of important tips for designing a really thoughtful Christmas postcard design:

1. Make it personal: The person you intend to greet with a special Christmas postcard will be happier if you add a few elements of personalization. Just try to recall something beautiful and unique about the person and include it in the postcard’s design layout.

2. Use photographs: One of the best ways to remind someone of the good old times is to present something with a memorable photograph on it. You can even order a custom Christmas postcard with a picture collage on the internet nowadays.

3. A personalized design structure: You can have the postcard with a design structure of a dog, wine bottle, shirt, purse or something else. These cards can be funny as well as touchy for any person.

4. Jot down a greeting message in your handwriting: In addition to all other graphics, pictures and design elements, you can jot down a lovely greeting message on a Christmas postcard in your own handwriting. The recipient will almost certainly appreciate this gesture.

Christmas postcards are meant to carry an emotion of love and gratitude to a recipient. As long as various design elements in your Christmas postcard express these feelings, you don’t need to worry about anything else. A greeting message becomes priceless for the recipient when you personalize it.

Christmas postcards for a customer

Whether you plan to design your own Christmas postcard or hire a professional graphic designer to create one for you, it is always a great idea to go through some essential tips in advance. If you don’t pay attention, you can just mail out postcards to prospective or existing customers that prove to be a poor return on investment. The festive season is a great opportunity to attract more customers. Below you will find the 3 most important tips for designing a Christmas postcard for a customer:

1. The information printed on a postcard should be clear and concise. It should quickly educate the customer an offer, seasonal sale or product launch. The recipient is likely to just forget about the postcard and your offer if the message is confusing in any manner.

2. Remember to highlight important elements such as launch date, special offers, coupon codes etc. in the postcard. A graphic designer knows how to make a piece of information stand out in a postcard.

3. The whole objective of a mailing out a Christmas postcard to prospective and existing customers is to motivate them to act. You may want a customer to call a number, participate in an event or visit a website. Make it easier for a recipient to understand the objective.

4. Do not sprinkle words and calls to action all over. Remember to keep sufficient white space on a postcard. Christmas is an occasion to be thankful for all good things in the world and you can make someone feel just that through a well designed Christmas postcard.

Make sure you track various Christmas postcard designs and layouts in detail. This analysis can help you to create even better postcards next year. Your future promotions will be more effective that way.

About the Author: Garlak Theodorakis

My name is Garlak Theodorakis, I am graphic designer with almost 10 year experience in the field. Founded Tooft.com in january 2010 with idea to share my knowledge with the world.