When you are setting up your business online shop, it can be quite tricky knowing which piece of ecommerce software to use. There is a big selection to choose from and you need to look for something which will not only be easy for you to manage but also easy for your customers to use as well. It is a decision that you should take plenty of time over, because it could be crucial to the amount of custom that you get in the future.

It is very important to make sure that it will be easy to adapt so that the shopping cart will be able to encompass your logos, themes and things like that. You need your customers to be able to recognize that they are in your store. This is a feature which most shopping cart tools have, but some are easier to use than others, so by reading reviews of the software, you will be able to find out whether what you are looking at is up to the job. You obviously want it to be easy to use for the customer as well. You can test this yourself by going to a few sites which use this type of cart and seeing whether you think it is easy to use. Get a few other people to test it as well, preferably from your main customer group, but another good test is on people who are not used to using online shopping carts, as if they can do it, then most people will be able to! Try asking your Granny!

It is worth taking a look at a selection of the main shopping cart software available, for example, shopify. Providers, in order to find out what features they do offer. You will be able to compare them directly, both on price and service and this will enable you to make an informed decision as to which one will be the best for your company. Think about things like the template stores, how good there are and how easy to customize, how secure they are and how reliable they are. Reviews by other users can also help you to make an informed decision with regards to this as the company websites will all claim that they are the best for you.

Another thing to bear in mind is whether this new store front will bring in new customers. Obviously, it is always good to hold on to your old customers as well, but a revamp of your website will be there to improve your business and this either means getting current customers to spend more money or attracting new ones. With people not having much money to spend at the moment, attracting new customers is probably the best way to increase your sales and income. Make sure that the design is appealing to new customers and has enough information to allow them to trust you without overwhelming them or boring your old customers. By using the customer relationship management platforms you will confidently be able to get the right information out there to appeal to your potential customers.

About the Author: Garlak Theodorakis

My name is Garlak Theodorakis, I am graphic designer with almost 10 year experience in the field. Founded Tooft.com in january 2010 with idea to share my knowledge with the world.