Business cards still can help you break the ice when you’re talking to other people about your business, but you might be surprised to find that your business card actually says a lot about you before any real words have been spoken. Even if you end up giving a full presentation before you even pass out business cards, there will still be messages that your business cards send to anyone who picks up your card. You will need to make sure that your business cards definitely don’t say the wrong things — that could end up costing you a lot of money, as it were. You definitely want to ensure that if you’re really going to take the time and money to print quality business cards, you ensure that they are truly sending the message that you intend.

When you start thinking about trying to design good business cards, you want to make sure that everything is easy to read. If you have a business card design with a lot of busy text and images, you’re sending the message that your professional life is cluttered. Now, you could have the most organized system out there, but if you really aren’t taking the time to show that on your business cards you really could be in trouble. The best thing that you could possibly do for yourself is to make sure that you aren’t rushing through the design. Instead of going with a complicated design, you should favor clean lines — this is what your audience really wants to see, all things considered.

From here, you will also want to think about the color you choose for your business card. When you choose an outrageous color, one of the messages that you potentially send to your audience is that you don’t care for tradition. Now, depending on your market this might not be a bad thing, but you really want to make sure that you stay focused on the bottom line always. Your audience might feel offended by you mocking and/or ignoring tradition if you are in a marketplace that truly values tradition. This is why it’s so critical that you actually know a lot about your market and the audience that you’re speaking to.

Overall, it’s never a bad idea to really step back and think about the things that your business card might be telling other people — check it out today!

About the Author: Garlak Theodorakis

My name is Garlak Theodorakis, I am graphic designer with almost 10 year experience in the field. Founded Tooft.com in january 2010 with idea to share my knowledge with the world.