Flyers. If there’s one thing that people think that isn’t effective in today’s marketing and advertising landscapes, it’s definitely flyers. People assume that flyers aren’t effective because we’re a digital society now, with everyone focusing on cell phones and other types of mobile technology. We have laptops everywhere and there are more businesses now with free Wi-Fi than ever before. Still, none of that really takes away from the power of flyers.

Why? Well, it’s simple: flyers get straight to the point. You’re either interested in what the flyer has to say or you’re not. Also, the flyer can go into the “real world” where regular people are interested in buying real things. You have to keep in mind that not every member of your target market will always have access to the Internet. However, they do have access to the world around them, the world that’s been there before the Internet. So instead of incorporating an Internet-only strategy and missing out on prospects that could very well be interested in what you have to offer, you might as well think about getting flyers.

When you go to design your flyer, you will want to make sure that you keep your design minimal. You want to have a good design, but you don’t want to let the design take away from the message of the flyer. If there are a lot of things to convey at one time, you should break it up.

Your budget also plays a role in what type of flyers you get created. If you have a generous budget, then having a detailed flyer with a unique design done by a designer is definitely a lot more achievable than if you really have to make every penny count on a small budget. Still, as long as you keep the details intact, you can go with a more scaled down design.

The key here is really going to be distribution, so you want to make sure that you get a large number of flyers printed. Thanks to the rise of the Internet, you have businesses that are more than willing to give you a good deal on getting your flyers printed, and many can get them back to you in record time — which is important once you think about how events are planned. You want to make sure that you have enough time to pass out flyers and distribute them over a wide audience.

So, the next time you want to really sit down and do interesting advertising for an event, don’t forget the flyers — they truly are still effective!

About the Author: Garlak Theodorakis

My name is Garlak Theodorakis, I am graphic designer with almost 10 year experience in the field. Founded Tooft.com in january 2010 with idea to share my knowledge with the world.