No matter what kind of business you run, a website will adapt it to the digital age and ensure accessibility, perhaps from worldwide clients or customers, is possible. Of course, we won’t need to tell you of the purposes a website can fill, or the features you may wish to implement.

But could it also be that your website should be an important part of your marketing package? If so, what functions would it deliver on? How might you ensure a website is not only an end point for your marketing, but could sustain promotional worth on its own?

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That’s a lot of hypothetical questions. In this guide, we intend to answer them. Hopefully, with a few tips, you can view your website as a dynamic part of your promotional package, rather than a static entity to be visited only when relevant:

Exciting, Innovative Design

Sure, you have principles as a firm, but how does your website reflect that? For example, if you donate 10% of your profits to a charity each month, then could you integrate a counter on the front of your website, neatly embedded in your formatting, to show your clients just how much money they’ve raised for good causes by using you? With a service like Red Spot Design, you can learn how to properly integrate a cohesive outcome, one worth appreciating from the top down.

Promo Codes & Promotions

If you have products to sell, it can be fun and exciting to offer time-honoured promo codes that allow deals to be served in the best possible way. A shopping cart or specific links where these can be accessed, then providing easy utility to access other pages, can inspire someone who doesn’t know your brand to check out what you have on offer. With this formatted properly, you may offer these codes in magazines, for the listeners of specific podcasts, and more.

Meet The Team Pages

Some people see meet the team pages as outdated, but there’s a reason why they can be so inspiring. People wish to know who they’re going to do business with or buy from, and so it can be worthwhile to show the profiles of each staff member, their likes and dislikes, and their past experience. This way, you know you’re going to be in the right hands. So why not curate this well? It can be that using a worthwhile copywriter to format this information, and having professional headshots taken will add to the overall authenticity of how your team is presented.

A Hub Resource

Make certain your website offers worthwhile information about your brand, from the history of your storefront to the photo gallery that shows happy customers or clients over the years. In addition, hosting essential documents that can be downloaded in PDF, such as a menu, a client service package, your sustainability goals and practices, and even instructional manuals if your customer lost that from the package you sent out. This way, your website becomes the kind of hub resource actually worth using through and through.

With this advice, you’re sure to see how your given website can serve as a marketing and convenience tool instead of just a static entity people book or order from.

About the Author: Garlak Theodorakis

My name is Garlak Theodorakis, I am graphic designer with almost 10 year experience in the field. Founded Tooft.com in january 2010 with idea to share my knowledge with the world.